Art Space ~ logo rebranding

this time i was asked to develop a brand new logo for the “Art space” in St.Petersbug. this place serves as a bar and a small concert & exhibition hall. it's also well-regarded as a gathering place for creative people (musicians, poets, artists) since the 19th cent. 

original logo before rebranding


the goals were:
• create a modern logo
• use classical stylistic with an artistic touch
• make it simple, clear and memorable 

the new logo of my design